The jobs have genuinely been different. Different buildings, different organizations, different scopes. What runs through all of them is that I was there to solve a problem, and the problem was always human performance.
What I've owned has changed with the setting, and in some places it changed case by case. The spine of it is consistent: programming and delivery of strength, conditioning, speed, and agility work, off-season through in-season. Coaching it on the floor, not handing over a document.
When an athlete is coming back from injury I work alongside the sports medicine group, and past the earliest stages I'm bridging the whole gap. Running volume, strength, plyometrics, change of direction, and then integrating all of it with what they need to be doing on the court.
That last part is the piece that gets skipped. Hitting the load markers isn't enough. The work has to happen inside decision making, and get progressively closer to full game context, because a body that can absorb the load in a controlled setting is a different thing from a body that can do it while reading a play under fatigue. That's what turns it from a physical problem into an integrated one.
Testing sits underneath all of it. Force plates and dynamometry, VO2 max, lactate, movement screening. I've run those assessments at volume, which mostly taught me that the number is the easy part and deciding what to do about it is the job.
And the parts that rarely make a job description. Nutrition and supplementation ordering. Meal ordering, coordination, and delivery. Making sure the thing that's supposed to be there is there, because an athlete's week falls apart on the logistics as easily as on the training.
There's also time at Eternal, a venture-backed sports technology startup, running comprehensive performance assessments across the VALD suite, VO2 max, lactate testing, and SFMA. The full path is on the About page.
Worth saying plainly. What you'd be getting depends on what you're hiring me to solve. I'd rather have that conversation first than sell you the wrong one.
Programming and delivering the training for a team or a group of athletes. Off-season through the season, plus everything around it that keeps a week running.
Sitting between sports medicine and performance. Taking an athlete past the early return-to-play stages and carrying them back to actually playing.
Running comprehensive performance assessments and building them into something a staff can act on. Force plates and dynamometry, VO2 max, lactate, SFMA.
I'm not showing up with a system to install. I've seen enough buildings to know that the system is the last thing you write, not the first.
That time goes into learning the setting. The resources, the calendar, the dynamics between staff, what's already working that nobody should touch, and where the real friction is as opposed to where people say it is.
Then I build the system that solves the problem you brought me in for, in the place you actually have. Not the one on the brochure.
This is bespoke, so I'm not going to hand you a package. What it looks like depends on your sport, your calendar, and what we're actually solving.
The shape it usually takes: the off-season is a mix of in-person and remote, with the in-person time weighted toward the work that needs my eyes on it. In-season goes mostly remote, with travel to you when something calls for it.
I take on a limited number of athletes at a time. If you want to know whether it fits, tell me what you're trying to solve and we'll find out.
Start a conversation →The block where the most is available to be built. In-person time goes to the things that need coaching in the room, the rest runs remote.
Programming, monitoring, and adjusting week to week against your actual schedule. I come to you when the situation warrants it.
Sport, calendar, injury history, and what your team already has you doing. The plan fits into that, not around it.
I'll be straightforward about it. If you're not going to show up and do the work, I'm not the right coach for you.
I bring energy. I like being in the gym and I like the people I'm in there with, so there's usually some juice and a good amount of fun in it. What I'm not going to be is the reason you got out of bed. If the whole thing runs on me giving a max-out-day speech every session, we're solving the wrong problem and neither of us is going to enjoy it much.
Here's the deal. We're professional. We work hard. We're smart about the training. We have a good time, and we get after it.
Athlete, agent, or organization, it starts the same way. What's the problem, and what's the reality around it?
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